However, when it comes to event management, the definition is easy. At its core, event management is the process of planning an event. This is any type of event. 

 It's synonymous with event planning and meeting planning.

 

Every trade show exhibitor has to address two challenges: Getting people to their booth and determining which ones to follow up with later.

If you rely on trade show leads to fill your business development pipeline, the tendency may be to focus on quality over quantity .